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And the moment they’re allowed to get away with it, and you end up with the tails-wagging-the-dog internecine malfunction that plagued Sculley’s Apple in the 90s and has to some extent resurfaced under Cook. Tech-exclusive geeks a useful resource, but they have to be kept on a zero-length leash lest they start thinking that they should be the ones in charge since they know more about tech than anyone else. Geeks tend massively to overrate the importance technical aptitude, which is what they’re good at, and underrate everything else-business experience, sales skills, market savvy, and other soft skills-which they’re not.Ĭontrast someone like Jobs, who understood the technical side well enough to be able to surround himself with high-quality technical people and communicate effectively with them, but make no mistake: they were there to deliver his vision, not their own.

“Those people deserve respect and recognition too.” Had Steve started Be and Jean-Louis built NeXT, we would still be in the exact same situation today, and the only difference would be chunks of BeOS as the iPhone’s bones instead. Want to create a whole new world? Oh, but that is the real trick. Want to created a whole new device? Hire Steve Wozniak. And then up-selling all of those customers to completely new worlds of products and services invented just for the purpose. That’s what made the difference between selling a tech to a million dyed-in-the-wirewool nerds, and selling tech to a billion everyday consumers.

All it was needed was a salesman to shift it-and Steve 2.0 proved to be one of the greatest salesman in modern marketing history. Limps of tech are just a vehicle for that to be used, abused, chewed up, and/or discarded on the road(s) to that end.Īpple could have done better they certainly did plenty worse (Copland, Taligent, the first Mac OS).Īs it turned out, NeXTSTEP proved it was indeed “good enough” to fit a pressing need at the time and the rest was just hammering till it looked lickable enough for consumers to bite. You may have the finest tech on the planet-and that means precisely squat.

True, but a technology is only a means to an end, not an end itself.

Five-SeveN Silver Quartz cs go skin instal the last version for ipod